Shark Con 2026: What We Learned About Sharks, Conservation & Community

When we created Under the C Swim, we wanted to build more than a swimwear brand. We wanted to create a collection that celebrated the beauty of the ocean while helping protect it.

That's why exhibiting at Shark Con 2026 was such a meaningful milestone for us.

Surrounded by marine biologists, conservation organizations, shark advocates, photographers, divers, and ocean enthusiasts, we were reminded why this mission matters.

A Collection Shark Lovers Have Been Waiting For

One comment we heard over and over again throughout the weekend was:

"I've been looking for a bikini like this for years."

Hearing that from people who genuinely love sharks meant everything.

Visitors immediately recognized that our prints weren't generic tropical patterns—they were inspired by real marine life and designed with ocean lovers in mind.

The response exceeded our expectations.

Some of the highlights included:

• Our signature gold shark teeth hardware quickly became one of the most talked-about details.
• Guests repeatedly commented on the premium feel and quality of the fabric.
• Many appreciated that the collection felt elevated enough to wear at a luxury resort while still celebrating their love for sharks.
• We also received valuable feedback requesting additional size options—something we're excited to continue expanding as the brand grows.

The Fan Favorites

Two designs consistently drew the biggest crowds.

Shark Teeth Collection

Our Shark Teeth bikini quickly became a favorite.

Customers loved the subtle shark-inspired print paired with our custom gold shark tooth hardware, saying it felt sophisticated without being overly themed.

White Hammerhead Bikini

Another standout was our white Hammerhead bikini.

The clean white fabric paired with the custom hammerhead print offered a fresh, luxurious take on ocean-inspired swimwear and became one of the most photographed pieces in our booth.

More Than Swimwear

One of the best parts of Shark Con wasn't just sharing our collection—it was meeting people who care deeply about protecting sharks.

Every conversation reinforced how passionate this community is about ocean conservation.

Many visitors were excited to learn that 10% of Under the C Swim's profits are donated to shark and ocean conservation efforts.

That mission has been part of our brand from the beginning, and Shark Con reminded us that there are thousands of people who share that same passion.

Thank You, Shark Con

To everyone who stopped by our booth, tried on a swimsuit, shared your stories, offered feedback, or simply came over to say hello—thank you.

Your encouragement, excitement, and thoughtful suggestions are helping shape the future of Under the C Swim.

We're just getting started, and we can't wait to bring even more shark-inspired luxury swimwear to the ocean-loving community.

See you at the beach—and hopefully at Shark Con next year!